Puerto de Indias
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Follow the black strawberry
BRAND LAUNCH / POP-UP / SOCIAL / OUT OF HOME
The Project
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It’s not Pink, it’s Puerto
An ‘anti-pink’ campaign that introduces the UK to the darkly sophisticated and unconventional world of Puerto de Indias via the iconic black strawberry.
The Hero Visual
The multi-channel campaign – which spanned influencer activity, social, guerilla activation, OOH, digital media, print and experiential – glorified the unique strawberry flavour profile, via the darkly sophisticated world of the iconic black strawberry.
