Nature’s Bounty
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We’ve got this
CREATIVE CAMPAIGN / WEBSITE / SOCIAL / OUT OF HOME
The Project
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Nature’s Bounty comes to the UK
The No.2 vitamin brand in the US wanted to successfully launch itself in the UK. But with little brand awareness and an oversaturated vitamin category, standing out was essential.
Icons and Imagery
Custom icons created to visually show the benefits of each product. They are used across the brand’s social and commerce platforms.
Nature’s Bounty products were also specially photographed for this launch. The stylised images reflect the way in which the product is used - as an essential part of a daily routine. Whether in the morning, during a restful period with a cup of tea or on the go, the vitamin you need is always there for you.
Digital content
Nature’s Bounty products needed their own site for the UK market. A minimalist e-commerce platform was created to allow customers to seamlessly buy products they saw on social media or through ads.
Their Amazon offering was also given a makeover. Using the latest features on the global platform, the products were able to shine. Custom imagery and layouts were created to help give users all the information they need.
Custom packaging for online purchases