veezu
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Keeping it local
BRANDING / WEBSITE / SOCIAL / OUT OF HOME
The Project
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Smarter local rides - veezu launch in the Midlands
Veezu is the UK's #1 hyper-local journey provider.
The company recently expanded its reach in the Midlands. To coincide with this, the brand underwent a refresh, which extended across all of its platforms. They needed to establish a unique and meaningful market positioning which would allow them to migrate multiple newly acquired taxi companies to live beneath their new master brand.
The brand strategy was an important factor of this project. It needed deep consideration of the colour palette and brand assets, to the brand strategy and tone of voice.
The Ads
A suite of regionalised landscapes were created, visually tailored to each local area to demonstrate the brand’s unique point of difference.
This was signed off by the new ‘Smarter local rides’ strapline, nodding both to Veezu’s technology and community credentials.
OOH / Social
The brand identity and custom landscapes were used across a range of launch materials, including social, OOH and digital assets for the website.
