Rimmel London
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A match made in perfection
CREATIVE CAMPAIGN / SOCIAL / OUT OF HOME
The Project
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Your Shade. Your Stage.
Celebrating what makes you, you
A brand activation for Rimmel’s foundation, “Match Perfection”.
This campaign was designed to turn the spotlight on the brand’s audience by celebrating individuality, diversity and self-expression. This in turn displayed the wide range of foundation that the brand has to offer.
Five of our cast were selected to be the heroes for the campaign. They were selected for their unique outlook on life and the stories they wanted to tell the world. Annie from our cast is the hero for all static and printed content.
The cast
The resulting creative for Rimmel’s Match Perfection showcases 25 real people.
They were street-cast for their unique opinions, stories and looks.
